El Tony Crew Clash video battle

El Tony Mate is bringing Crew Clash, a new competition and media format, to the big stage. Professional ski and snowboard crews will compete against each other to produce the best video edits in just a few days. Instead of a traditional freestyle competition, the focus is on creativity, rider-driven judging, and community vibes.

From April 1–5, 2025, Davos will become the stage for the unique battle of Crew Clash. Five pro crews, each led by an El Tony Mate athlete – Celia Petrig (SNB), Kim Gubser (SKI), Lukas Müllauer (SKI), Nick Pünter (SNB), and Elio Fumagalli (SNB) – will have only a few days to create an innovative edit. There are no set judging criteria, just maximum creative freedom.

"Sport is more than just competition – it’s culture, creativity, and community. The El Tony Crew Clash brings people together, pushes boundaries, and celebrates the riders shaping the scene." – Flo Würgler, Marketing Director

At Crew Clash, there is no external judging panel – the riders themselves decide the winners: Best Edit (CHF 10,000), MVP Female (CHF 2,000), MVP Male (CHF 2,000). The audience also has a say, awarding the Public’s Favorite Team prize (CHF 2,000) through live voting.

To further inspire creativity, El Tony Mate is introducing custom-designed obstacles – signature features that will be donated to Jatzpark after the event, ensuring that the Crew Clash spirit lives on beyond the competition.

"This event gives us the freedom to express our style in our own way. With so many different approaches and riding styles, I’m excited to see what kind of creative videos will come out of it." – Kim Gubser, Pro Freeskier

With Crew Clash, El Tony Mate is creating more than just a competition – it’s a movement that captures the essence of snow sports: passion, talent, creative vision, and the strength of a connected community.

On Saturday, April 5, the Public Day at Jatzpark lets everyone get in on the action. Come meet the riders, hang out, and shred the park with them! It's a chance to vibe with the pros, see what goes behind the scenes, and be part of the Crew Clash community.

El Tony Mate – More Than a Drink. 

El Tony Mate stands for energy, real moments, and an unmistakable attitude. Inspired by night owls, free spirits, and those who move beyond the mainstream. No gimmicks – just pure mate with character. Bold,